Hiring the right broker isn’t just about luck — it’s about building a value proposition that attracts and retains top talent.
In a brokerage, there are three core pillars that make that proposition valuable:
1️⃣ Marketing engine
A consistent, oversubscribed flow of leads
so brokers can get straight to business.
Most brokers are technically strong,
but struggle to get enough deals on their desk.
2️⃣ Welloiled backend
A machine that handles submissions, credit, and settlements
so brokers stay in their lane: talking to clients and delivering five-star service.
3️⃣ Culture
Less quantitative, more qualitative.
A culture aligned with the values of the brokers you want to attract.
Once these three elements are in place, we’ve got a lucrative offer to take to market.
And we can take it to market in three ways:
► Tap into existing professional and personal networks
► Run ads on job platforms like Seek
► Engage an industry-specific recruiter to hunt the right talent
TAKEAWAY:
The right structure attracts the right people.