Why do we niche?

At the start, because it makes marketing easier. 

But once we start generating volume,
niching makes selling and delivering easier too
we’re dealing with the same client types
and the same deal types over and over again.

Simple example:

It’s much easier to have the team trained and systems in place to write 20 of the same deal every month than 20 different deals every month.

Let’s use marketing as the example and go through the levels of niching:

Level 1️⃣ — Red Zone

“I help everyone do everything.”

This isn’t really a niche. The days of the generalist broker are behind us. The future is specialists.

Level 2️⃣ — Blue Zone

“I help first home buyers buy their first home.”

This works. We can market to it, run ads, create content, and generate referrals.

Level 3️⃣ — Green Zone (On Steroids)

“I help first home buyers in Brisbane buy their first home.”

This sharpens everything:

✔ Paid ads targeting a specific demographic in a local area
✔ Content that speaks directly to them
✔ Local referral partners aligned to the same audience

That’s the crash course on niching.