Reckon there are two ways to increase our organic reach.
And to be fair, we probably need to do both.

Formula is simple:
Value × Volume

The more valuable the content, the more reach we get.
The more volume we post, the more reach we get.

We get to value in two stages.

Stage One
Produce a lot of content.
Mix different styles with different ideas.
See what resonates with our audience.

Stage Two
Double down on what works.
Do less of what doesn’t.
And keep experimenting in between.

That’s the artistic side of content.

Volume, though, is more scientific.

Post once a week — get slow progress.
Post once a day — get results seven times faster.
Post twice a day — get results 14 times faster.
Post three times a day — get results 21 times faster.

You get my drift.

Make content that’s more valuable.
And keep hammering the volume.

Written by Sam Panetta the BROKER COACH helping mortgage brokers build valuable businesses.