Written by Sam Panetta the BROKER COACH helping mortgage brokers build valuable businesses.

This is a common scenario in the mortgage broking game.

New-to-industry brokers jump in, spend a couple of years working under a brokerage, learn the ropes — then head out on their own.

It’s an interesting dynamic because brokers want to get the most value out of the work they produce, while brokerages want to create value by attracting and keeping talent for as long as they can.

Both parties are, rightly so, trying to get the most out of their efforts.

Given how easy it is these days for brokers to step out and go solo, I reckon brokerages will need to keep adding more and more value over time to attract — and more importantly, retain — their talent.

At the core, there are three main ways brokers assess value when working for a brokerage:

1️⃣ Marketing Function — How effective the business is at marketing and how much opportunity it brings in.
2️⃣ Systems and Support — The setup and backend that help brokers get deals done smoothly and quickly.
3️⃣ Company Culture — Probably the toughest to measure, but one of the most important: the overall feel and culture inside the firm.

In short, brokers go where the value is — and the brokerages that understand this will always come out ahead.