When it comes to content marketing
the formula I like to use is simple:
Value × Volume

There are only two levers we can pull
How valuable the content is
and how much of it we produce

The more valuable content we publish
and the more consistently we produce it
the greater our chances of generating
engagement and, ultimately, leads

At the start we got to take our best guess
at what value actually means

A good place to begin
is by identifying our ideal niche
understanding the pain points
and ambitions of that niche

Once we got a handle on what we think is valuable
the next step is to produce a lot of it

Because value is in the eye of the audience
We can test our ideas but the audience decides
what hits and what doesnt

The more we create
the faster we find out what works
and what doesnt

Then we do more of what works
less of what doesnt
and keep experimenting in between

Content marketing is a learned skill
Repetition and consistency always win

And one final thing
Most people massively underestimate
the sheer amount of volume it takes
to build consistent predictable lead flow
from content marketing

10 X whatever you think you need to do

Value × Volume X 10

Good Luck ✌🏼