Great question. There are two ways — and we probably need to do both. The formula is simple: Value × Volume Phase 1Produce a lot of content in different styles and ideas. See what resonates with your audience. Phase 2Double down on what works. Do less of what doesn’t. Keep…

We assume  Loan book size of $230M Paying trail of 15 basis points Annual trail $345k (circa $29k a month) Trading at a 3 times multiples  Vals up at just over $1M Now heres the tricky part about building it Churn rate is expected to sit at circa 2% a…

Why do we niche? At the start, because it makes marketing easier.  But once we start generating volume,niching makes selling and delivering easier toowe’re dealing with the same client typesand the same deal types over and over again. Simple example: It’s much easier to have the team trained and systems…

Hiring the right broker isn’t just about luck — it’s about building a value proposition that attracts and retains top talent. In a brokerage, there are three core pillars that make that proposition valuable: 1️⃣ Marketing engine A consistent, oversubscribed flow of leadsso brokers can get straight to business. Most…