Here’s a marketing strategy I use in my business — and you can use it in yours too.
I love it because it’s simple, free, and scalable. No gimmicks. No paid ads. Just consistent, value-driven marketing that compounds over time.
Let’s break it down.
Step 1: Niche Down
The first move is to pick who you want to serve.
If you try to speak to everyone, you end up connecting with no one. The goal here is to know exactly who you help — so you can speak to them directly.
For me: I work with mortgage brokers who want to build valuable businesses.
For a brokerage: that might look like business owners building residential property portfolios.
Once you define your niche, everything gets easier — your messaging, your offers, your partnerships. Clarity attracts.
Step 2: Produce Valuable Content
Once you know your niche inside out, start creating content that speaks to their pain points and ambitions.
Forget flashy marketing — just focus on being useful.
For me: it’s about getting deals in and getting deals done.
For a brokerage: it might be helping clients maximise their borrowing capacity so they can secure the next property.
This kind of content builds authority. It shows your audience you understand them — and it attracts the right people without hard selling.
Step 3: Prime Your Partners (The Secret Sauce)
Here’s where the magic happens.
When you share valuable content, it doesn’t just reach your ideal clients — it also reaches potential partners who serve the same audience you do.
Think accountants, financial planners, or other professionals your clients already trust. When they see your content helping the same people they care about, they start to see you as an ally — not a competitor.
That’s how you go from hunting for clients one by one…
to farming — building a network that consistently feeds your business.
Final Thoughts
This strategy works because it’s human.
You’re not chasing cold leads. You’re creating value, building relationships, and letting your reputation grow roots.
Simple. Free. Scalable.
That’s marketing done right.
Written by Sam Panetta the BROKER COACH helping mortgage brokers build valuable businesses.
