Great question. There are two ways — and we probably need to do both.

The formula is simple: Value × Volume

• The more valuable the content, the more reach it gets.
  
• The more content we post, the more reach we get.
  

Phase 1
Produce a lot of content in different styles and ideas. See what resonates with your audience.

Phase 2
Double down on what works. Do less of what doesn’t. Keep experimenting in the middle.

That’s the artistic side of content.

The scientific side? Volume.

• Posting once a week = slow progress.
  
• Posting once a day = 7x faster results.
  
• Posting twice a day = 14x faster results.
  
• Posting three times a day = 21x faster results.
  

In short: make content more valuable, and post more of it.