However I like to lean into paid ads and content marketing first

before I lean on referral partners

and theres a couple of reasons why

If we run through my criteria for what makes a good lead getting strategy, it has to be

Predictable 

Scalable 

Profitable 

When we look at paid ads its definitely predictable

cause the more money we put in the more leads we get out

Its definitely scalable

cause it doesnt matter if we spending $5 a day or $500 a day 

And its definitely profitable

cause if we do it right we should be able to put $1 in and get $10 out

When we look at content marketing its also predictable once we got enough data

We can assume that X amount of posts equals Y amount of leads

Its definitely scalable

cause if we want more leads we post more content (and get better at delivering value)

And its profitable

cause we can get a stack of volume that converts really well

Now when it comes to referral partners, thats where we start to lose a bit of control

Thats why I dont lean on it as my primary lead getting strategy

To be fair there is an element of predictability

However we cant just shake our referral partners and say “Send me more leads!”

Theres some scalability too. 

We can find better partners who send more volume or we can get more partners 

And its profitable. 

Most referral partners will either want no clip or just a small one post settlement 

BONUS POINT. It is 10X easier to attract referral partners when we smash out content in our genuine voice