First stop is the Meta universe — the old G, Facebook.
Here you can produce content, run ads, and engage with communities.

Over to Facebook’s pretty cousin, Instagram.
Produce content, get organic reach, and run paid ads.

Relatively new to the throw, we have Instagram Threads — Instagram’s answer to Twitter.

Over to LinkedIn.
Produce content, get organic reach, and find your perfect partners.

Next is TikTok, the cool kids’ platform.
Produce content, get organic reach, and run paid ads.

Moving on to the more serious stuff: the Google universe.
This is your website, SEO, and pay-per-click.

Plus Google’s cousin, YouTube.
Run ads, produce content, and even host a podcast.

Moving along we have X (Twitter, or whatever it’s called these days).
You can produce just about any piece of content here.

Once you’ve built up a database, you can continue to market through email and text messages.

Then there are events.
Host them digitally, host in person, or piggyback off someone else’s.

Last but not least: special interest communities.
This is where you can rub shoulders with your ideal clients.

Bonus points to tie it all together:
1️⃣ Begin with your niche in mind first
2️⃣ Go where the eyes and ears of your niche are

Good luck.Written by Sam Panetta the BROKER COACH helping mortgage brokers build valuable businesses.