I got a simple hack Every single day were already having gold mine conversations with our ideal clients Were talking about the challenges they facethe solutions we provideand the outcomes they achieve If that info is valuable to our clientsits safe to assume its valuable to our ideal audience too…

When it comes to content marketingthe formula I like to use is simple:Value × Volume There are only two levers we can pullHow valuable the content isand how much of it we produce The more valuable content we publishand the more consistently we produce itthe greater our chances of generatingengagement…

Look, I’ve been thinking a lot about what actually works in this industry. Not the flashy stuff everyone talks about at conferences, but the real nuts and bolts of building a mortgage broking business that doesn’t just survive but actually thrives. So let me break down exactly how I’d approach…

Ideally we want our strategy presented to application lodged  conversion rate sitting around that 80% mark If were sitting closer to 60% we can probably make a few tweaks to lift it However still pretty good  But if were sitting around 20% and were rarely hearing back from prospects we…

Number One. Pick a NicheSomething am passionate aboutWhere I got a real competitive edgeTo a demographic I can actually market to Number Two. Produce A LOT OF ContentValuable relevant content for that target audienceWhatever number you got in your head for how much content to make 10x itThats our real…

Look, I’m going to make a bold call here. In five years time, the majority of the top 100 brokers will all be influencers. Not might be. Will be. And if that sounds crazy to you, you’re probably not paying attention to where this industry is heading. The Personal Brand…

Executive Summary Scaling a mortgage brokerage from $2M to $10M per month in settlements requires moving from a solo operation to a structured, team-based model. The key is building a well-oiled machine where marketing, sales, and fulfillment operate continuously — without one stalling the other. 1. The Solo Broker Phase…