How Alex Gee Scaled from $2M to $16M a Month
Sam Panetta sits down with Alex Gee from Kingfisher Finance to unpack how he scaled from $2 million to $16 million in monthly volume, and the strategies behind that growth.
Alex grew Kingfisher Finance from $2M to $16M in monthly volume. Speed to approval was the edge, and a strong team made it possible at scale.
1) From $2M to $16M a month
Alex scaled Kingfisher Finance from $2 million to $16 million in monthly volume.
- $2M months.
- Then $16M months.
2) Speed to approval is the edge
Alex identifies speed to approval as his primary competitive advantage.
- Fast approvals win clients.
3) Give clients certainty
Speed matters because it gives clients certainty, and certainty is what they value most.
- Certainty builds trust.
- Speed delivers certainty.
4) Build a high-performing team
To keep volume high without sacrificing quality, Alex built a high-performing team, bringing on staff to handle credit and administrative tasks.
- Hire for credit.
- Hire for admin.
5) Volume without losing quality
Systemising the work through the team is how Alex keeps service quality up as volume grows.
- Systems protect quality.
- The team carries the volume.
6) Niche down: self-employed business owners
As the business scaled, Alex narrowed his focus to specific client types, particularly self-employed business owners.
- Focus on self-employed business owners.
7) A niche brings better referrals
The narrower focus led to better outcomes and more consistent referrals.
- Better outcomes.
- More consistent referrals.
8) Build self-belief
Alex credits much of his success to developing self-belief.
- Self-belief drives growth.
9) A methodical approach from construction
Alex’s background in the construction industry gave him a methodical approach to running the business.
- Bring your past experience with you.
- Run the business methodically.
10) Inputs over outputs
Alex focuses on daily inputs rather than fixating on monthly settlements, which are lagging indicators of past effort.
- Track leads, proposals and submissions.
- Settlements lag.
- Win the day, and the month follows.
The biggest lesson from Alex Gee
Make speed and certainty your edge, build a team that protects quality at volume, niche down, and focus on the daily inputs rather than the monthly result.
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