How Corey Goldby Scaled Source Financial to $30M Months
Sam Panetta sits down with Corey Goldby from Source Financial to unpack the move from bottleneck to coach and leader, and how to stay well while running a high-volume team.
Corey grew Source Financial to roughly $30 million in monthly volume. The turning point was letting go of control and building a team that didn’t need him on every loan.
1) Growing to $30M a month
Corey has grown Source Financial to roughly $30 million in monthly volume.
- Around $30M in monthly volume.
2) From loan writer to coach
Corey reflects on the shift from being the primary loan writer to focusing on training and coaching others.
- Stop being the main writer.
- Start training and coaching.
3) When control becomes the bottleneck
A major turning point was realising that his need for control was holding the business back.
- Control can cap growth.
- Letting go creates room to scale.
4) Hire extra arms and legs early
Corey stresses hiring support early to create capacity before you need it.
- Hire early.
- Build capacity ahead of demand.
5) Hire for attitude and ownership
Culture comes from hiring for attitude and ownership, not just technical skill.
- Attitude over technical skill.
- Look for ownership.
6) A partner who runs the numbers
Corey’s business partner manages the financial and administrative side, which lets him focus on growing the team.
- Split the roles.
- Focus where you add most value.
7) Broking is still a human business
Corey sees the potential in technology, but believes broking remains human-centric and laborious. He backs activity, especially phone calls, over relying on AI to solve business problems.
- Activity beats shortcuts.
- Pick up the phone.
- AI won’t fix the fundamentals.
8) An accidental path and the need for pressure
Corey came into the industry by accident, and he performs at his best under pressure.
- Not every path is planned.
- Pressure brings out his best.
9) Burnout and honest conversations
Corey talks openly about periods of burnout, and the importance of open, sometimes difficult, communication with partners.
- Burnout is real.
- Have the hard conversations.
10) Stepping back from writing loans
Corey plans to stop writing loans personally within 12 to 18 months, to focus entirely on building the business and exploring new ventures in mortgage management.
- Out of loan writing in 12–18 months.
- Focus on building the business.
- New ventures in mortgage management.
The biggest lesson from Corey Goldby
Let go of control, hire for attitude and capacity early, keep the focus on activity, and look after yourself and your partnerships as the business grows.
