Let’s cut through the noise: most mortgage brokers are haemorrhaging money on lead generation strategies that don’t work. They’re buying overpriced aggregator leads that have been sold to five other brokers. They’re throwing cash at Facebook ads that generate tyre-kickers. They’re “networking” at events that produce nothing but business cards…

The fundamentals of marketing are largely the same  whether we’re doing residential or commercial deals It means we can generate opportunity in four main ways 1️⃣ Run paid advertising 2️⃣ Produce a large volume of valuable content 3️⃣ Create more opportunity from our existing clients by delivering a five star…

The most powerful way a broker can frame their value isn’t by trying to be everything to everyone. It’s by being the best at one thing. This is exactly why we’re seeing the rise of the specialist broker. Not the broker who “does a bit of everything.”But the broker who…

One month you’re settling $4M and feeling like a gun. The next month? $800K and you’re stressing about how to pay your assistant. Sound familiar? Welcome to the feast-or-famine cycle that’s keeping most mortgage brokers stuck in a perpetual state of revenue anxiety. Here’s what nobody wants to admit: inconsistent…

You’re writing $2M a month. Solid. You’ve cracked the code on consistent deal flow, your pipeline’s healthy, and you’re making decent money. But here’s the problem: you’re maxed out. Every extra settlement means another late night, another weekend lost, another family dinner interrupted by a client call. You know there’s…

I got a simple hack Every single day were already having gold mine conversations with our ideal clients Were talking about the challenges they facethe solutions we provideand the outcomes they achieve If that info is valuable to our clientsits safe to assume its valuable to our ideal audience too…

When it comes to content marketingthe formula I like to use is simple:Value × Volume There are only two levers we can pullHow valuable the content isand how much of it we produce The more valuable content we publishand the more consistently we produce itthe greater our chances of generatingengagement…

Look, I’ve been thinking a lot about what actually works in this industry. Not the flashy stuff everyone talks about at conferences, but the real nuts and bolts of building a mortgage broking business that doesn’t just survive but actually thrives. So let me break down exactly how I’d approach…

Ideally we want our strategy presented to application lodged  conversion rate sitting around that 80% mark If were sitting closer to 60% we can probably make a few tweaks to lift it However still pretty good  But if were sitting around 20% and were rarely hearing back from prospects we…

Number One. Pick a NicheSomething am passionate aboutWhere I got a real competitive edgeTo a demographic I can actually market to Number Two. Produce A LOT OF ContentValuable relevant content for that target audienceWhatever number you got in your head for how much content to make 10x itThats our real…