This is a banger question that every broker scaling their business needs to answer. When it comes to paid ads in a mortgage business, it’s like any other strategy we run—there are three ways to execute on it.  The Three Execution Options Option A: Learn to do it ourselves. If…

What separates real marketing from the amateur stuff that most brokers are doing? I’m going to break this down into two parts: the three characteristics that define real marketing, and the exact five-step system to install it in your business.  The Three Pillars of Real Marketing Number one: Scalability. This…

First stop is the Meta universe — the old G, Facebook.Here you can produce content, run ads, and engage with communities. Over to Facebook’s pretty cousin, Instagram.Produce content, get organic reach, and run paid ads. Relatively new to the throw, we have Instagram Threads — Instagram’s answer to Twitter. Over…

Written by Sam Panetta the BROKER COACH helping mortgage brokers build valuable businesses. This is how mortgage brokers use a lead getting machine to scale their business. I’m going to break this down into the two halves that make up every successful lead generation system and show you the secret…

Written by Sam Panetta the BROKER COACH helping mortgage brokers build valuable businesses. This question comes up all the time. I’ll answer it in two parts. Number one – direct marketing.Number two – content marketing. Let’s break it down. 1️⃣ Direct marketing (DADs, cold outreach, quick hitters)It works. You’ll get…