Heres why

When we start out we do it all

Marketing. Selling. Delivering. Operating. 

It works for a while

But at $2 to 4M a month we hit a wall

Too many deals

Not enough hands

The natural reaction is to take our foot off the gas on the marketing and the selling

But if we do the top of the pipeline dries up

Four months later settlements go back down

We have to go hard again on marketing and selling again

And cycle repeats

Settlements spike and dip over a 90 or 120 day period

TRICK IS TO HAVE A CIRCUIT BREAKER

Get support on the back end so we can keep marketing and selling on the front end 

At $4M months bring on support to help with lodgements and settlements 

At $6M months add credit to help with research and proposals 

Once that well oiled machines humming 

We can stay focused on the marketing and the selling

Knowing the back ends handled

The clients are getting a five star experience

and the whole workload isnt sitting squarely on our shoulders

Thats how $10M becomes easier than $2M

Good Luck ✌🏼