There are so many factors that go into determining the price of a lead in a Facebook campaign. The first step is understanding the difference between a prospect and a genuine lead. For me, a genuine lead in Facebook campaigns has three qualities: 1️⃣  Full name and the ability to…

Written by Sam Panetta the BROKER COACH helping mortgage brokers build valuable businesses. First step is setting reasonable expectations about how many pre-approvals in our pipeline we can expect to convert each month.  For me, a good starting point is around 30%. Example: if I had $10M worth of pre-approvals…

Not every enquiry is a lead. For me, a genuine lead needs three things: 1️⃣ Full name + ability to contact2️⃣ Two-way dialogue3️⃣ Intent to do business Miss any of these and it’s just a Prospect, not a Lead. High-quality leads also:✔ Know what they want (first home, refinance, investment)✔…

This is how I differentiate between marketing and advertising. Understanding this distinction will completely change how you budget and think about generating opportunity for your business. Both marketing and advertising generate opportunity for our business, but here’s the key difference: I consider marketing costs to be largely fixed and advertising…

This is a banger question that every broker scaling their business needs to answer. When it comes to paid ads in a mortgage business, it’s like any other strategy we run—there are three ways to execute on it.  The Three Execution Options Option A: Learn to do it ourselves. If…

What separates real marketing from the amateur stuff that most brokers are doing? I’m going to break this down into two parts: the three characteristics that define real marketing, and the exact five-step system to install it in your business.  The Three Pillars of Real Marketing Number one: Scalability. This…

First stop is the Meta universe — the old G, Facebook.Here you can produce content, run ads, and engage with communities. Over to Facebook’s pretty cousin, Instagram.Produce content, get organic reach, and run paid ads. Relatively new to the throw, we have Instagram Threads — Instagram’s answer to Twitter. Over…

Written by Sam Panetta the BROKER COACH helping mortgage brokers build valuable businesses. This is how mortgage brokers use a lead getting machine to scale their business. I’m going to break this down into the two halves that make up every successful lead generation system and show you the secret…

Written by Sam Panetta the BROKER COACH helping mortgage brokers build valuable businesses. This question comes up all the time. I’ll answer it in two parts. Number one – direct marketing.Number two – content marketing. Let’s break it down. 1️⃣ Direct marketing (DADs, cold outreach, quick hitters)It works. You’ll get…