Many mortgage brokers hear the same advice repeatedly: create more content and invest in paid advertising. While it may sound repetitive, there is a very practical reason why these strategies are emphasised so often. When executed properly, content and paid advertising can generate significant returns for a brokerage. In many…

Many mortgage brokers believe that growth requires pouring large amounts of money into paid advertising. Others believe the opposite and avoid paid ads altogether, relying only on referrals or organic marketing. In reality, the most effective strategy sits somewhere in the middle. Paid advertising should not replace your organic lead…