Great question. There are two ways — and we probably need to do both.
The formula is simple: Value × Volume
- The more valuable the content, the more reach it gets.
- The more content we post, the more reach we get.
Phase 1
Produce a lot of content in different styles and ideas. See what resonates with your audience.
Phase 2
Double down on what works. Do less of what doesn’t. Keep experimenting in the middle.
That’s the artistic side of content.
The scientific side? Volume.
- Posting once a week = slow progress.
- Posting once a day = 7x faster results.
- Posting twice a day = 14x faster results.
- Posting three times a day = 21x faster results.
In short: make content more valuable, and post more of it.
