We gotta hit our lead target THIS month

Cause the natural cash conversion cycle in a mortgage biz sits at around four months

We cannot expect a lead today to settle tomorrow

Now lets reverse engineer how this works

Say were settling $4M a month

And to get those $4M in settlements we need on average 20 leads

If our target is double that say $8M

Safe to assume we now need 40 leads a month not 20 

And to get to that $8M in four months time

We need 40 leads THIS month, not in four months time 

Big take out here 

the longer it takes us to hit our lead target

the further out were pushing our ideal settlement months 

Good Luck ✌🏼