How Bill Childs Built Limitless Lending on Social Media
Sam Panetta sits down with Bill Childs from Limitless Lending Group to unpack how the business scaled in just a couple of years to over $20 million in loans a month with a team of about a dozen.
Bill credits his entire business growth to social media. Months of daily posting, a niche other brokers avoid and an offshore processing team took Limitless Lending to $20M+ months.
1) $20M+ a month with a team of about a dozen
In just a couple of years, Limitless Lending Group has scaled to handle over $20 million in loans a month with around a dozen staff.
- $20M+ a month.
- About a dozen staff.
- A couple of years.
2) Social media built the business
Bill credits his entire business growth to his social media presence.
- Social media is the growth engine.
3) Post daily, even with no traction
Consistency and volume are essential. Bill posted daily for months without traction before his content started to resonate.
- Post every day.
- Expect months with little response.
- Volume wins in the end.
4) The trust lending post that took off
The turning point came when Bill posted about trust lending, and his content began to resonate.
- One topic can unlock the audience.
5) Raw beats polished
Bill advises against highly produced content. Raw, authentic videos work better.
- Skip the heavy production.
- Be raw and authentic.
6) Front-load the hook
Get to the point immediately, without long intros.
- Lead with the hook.
- No long intros.
7) Reply to comments, even the negative ones
Responding to comments, including negative ones, is a great way to generate more engagement.
- Every comment is an opportunity.
- Replies drive engagement.
8) Brokers broke, the offshore team processes
Brokers focus on client conversations and credit strategy, while a dedicated offshore processing team handles the rest.
- CRM data entry.
- Application submission.
- Document generation.
9) Niche: property investors and trust lending
The business focuses heavily on property investors, especially those who need help with trust lending, which many brokers avoid. That focus has led to a new buyers agency service for a more holistic offering.
- Own a niche others avoid.
- Trust lending for property investors.
- A new buyers agency service.
10) From non-stop growth to a well-oiled machine
Bill talks about the challenges of rapid scaling, and his goal of moving from intense, non-stop growth to a sustainable, well-oiled machine with refined processes.
- Rapid growth is hard to sustain.
- Refine the processes.
- Build a machine that lasts.
The biggest lesson from Bill Childs
Post consistently even before it works, keep it raw, own a niche others avoid, and let a strong processing team carry the volume.
