Lending Is the By-Product with Katie Thomas
Sam Panetta and Katie Thomas of Focus Finance get into an in-depth conversation about life, and why lending is just the by-product of what you do with it.
“It’s just your life. Lending is just the by-product of what you’re doing with it.” Katie: “100%.”
1) A conversation about life, not broking
Sam points out that someone joining 20 minutes in wouldn’t even know this was a broker podcast. The conversation had become about life.
- Broking is about people’s lives.
2) Lending is the by-product
It’s your life, and lending is just the by-product of what you’re doing with it. Katie agrees: 100%.
- Start with the client’s life and goals.
- The loan follows.
3) Go past the surface-level answers
Katie offers to give the technical, more surface-level answers instead. Sam would rather keep the deeper conversation they’re having.
- The technical answers are the easy part.
- The real value is deeper.
The biggest lesson from Katie Thomas
Great broking starts with the person, not the product. Understand what clients are doing with their lives, and the lending becomes the by-product.