Staying Relevant on Social Media with Peter Savage
The outstanding Peter Savage of Savage Money talks social media: posting it, boosting it and keeping his stories engaging.
Peter hasn’t posted a new video in three months, yet people think they see him everywhere. One boosted post, busy stories and authenticity do the work.
1) No new video in three months
Peter hasn’t posted a new video for three or four months, but everyone thinks they see him all the time.
- Visibility isn’t only about volume.
2) One boosted post, $70 a day
He keeps one post boosted at around $70 a day and leaves it. He’s been doing that for about three weeks.
- Boost one strong post.
- Leave it running.
3) Stories do 90% of the work
Keeping his stories busy and engaging drives around 90% of his traction, not his posts.
- Stories, not posts.
- Keep them engaging.
4) It’s the authenticity, not the posting
There’s no secret trick. What works is the authenticity of the video.
- No secret formula.
- Authentic beats polished.
5) The compounding effect
Referrals built up over the years, and raving fans on Facebook who don’t even know him, have compounded. They onboarded around 20 people in about 14 days. He reckons he’s never spent more than about $3,000 a month on ads, and that’s just boosting a post rather than running specific campaigns.
- Around 20 clients in about 14 days.
- Under about $3k a month on ads.
- Just a boosted post.
The biggest lesson from Peter Savage
You don’t need to post constantly. One authentic, boosted video and engaging stories can compound into a steady stream of referrals and clients.
