Building the Momentum with Peter Savage
Sam Panetta and the incredible Peter Savage from Savage Money on how long content takes to build momentum, and what happens when it does.
It took Peter about two years before content brought in people who didn’t already know him. Now it’s running faster than he can keep up.
1) Your existing circle responds first
Content took a long time to reach new audiences. But it kept Peter front of mind with people already in his circles, and they reached out.
- Content keeps you front of mind.
- Your network moves first.
2) Follow the connections
Peter didn’t know many of these people directly, but they knew someone who knew him. In a city like Adelaide he could see the connections, and he went back through every client to remember how they found him.
- Mutual connections drive early leads.
- Know how every client found you.
3) Two years to reach strangers
He’d been posting for almost six months, then it was another 14 months before content started bringing in people who didn’t know him. About two years in all.
- About two years to real traction.
- Most people quit too early.
4) Then it compounds
Now the business is at an inflection point, doing 30 to 35 lodgements a month. Peter is getting things in order over the next six months, then plans to get back on the content.
- 30–35 lodgements a month.
- Get the business ready for the growth.
The biggest lesson from Peter Savage
Content is a long game. It works through your network first, takes years to reach strangers, and then compounds faster than you expect.
