Social Media Content with Morgan Owen
The amazing Morgan Owen of Penny Finance shares her approach to successfully managing her social media content.
Morgan can do the ideas and the talking. Editing is more than half the work, so she plays to her strengths and hands it off.
1) Editing is the heavy lift
Coming up with ideas and talking on camera is the part Morgan can do. Sitting down to cut it all together was too much, and it’s more than half the work.
- Ideas and talking are the easy part.
- Editing is more than half the work.
2) Play to your strengths
If you’re starting out and have some money to spend, put it into having someone handle editing, and even filming, for you.
- Outsource the editing first.
- Filming next.
3) Build a content team
Morgan now has a team. Someone plans the concepts and sends them to her for approval, films her, cuts the videos together, adds captions and schedules the posts.
- Plan and approve concepts.
- Film, edit and caption.
- Schedule and post.
The biggest lesson from Morgan Owen
Do the part only you can do, being on camera, and hand the planning, editing, captions and scheduling to someone else.
