Why do we niche? At the start, because it makes marketing easier.  But once we start generating volume,niching makes selling and delivering easier toowe’re dealing with the same client typesand the same deal types over and over again. Simple example: It’s much easier to have the team trained and systems…

Hiring the right broker isn’t just about luck — it’s about building a value proposition that attracts and retains top talent. In a brokerage, there are three core pillars that make that proposition valuable: 1️⃣ Marketing engine A consistent, oversubscribed flow of leadsso brokers can get straight to business. Most…