Let’s run through a simple example because I think a lot of mortgage brokers miss what’s actually going on with paid leads. On paper, the numbers look ridiculous. Say it costs us $30 to generate a first home buyer lead. Now let’s assume we convert at 10%. That means we…

Think about that conversation you had with a client today Bet they asked a question get asked a hundred times a week Afterwards you probably hung up and smashed through emailsBut heres what I do quickly instead Pick up the phone hit record and spend *literally* 90 seconds discussing the…

A mortgage broker can contribute around $5M a month in settlements on their own At $5M months, thats when we need our first hire If weve got plenty of cash, we hire a credit analyst. If we dont, we bring on a support person Once we hit $8M months with…

Trying to win deals as a mortgage broker purely on interest rate is a bloody mugs game Heres why If the output were putting into the universe is attracting clients who are only price sensitive and have no strategic thought in their head, its almost impossible to change their mind…

Trust is the cornerstone of every thriving mortgage broking business. Clients look to brokers for guidance through some of the most critical financial decisions they will ever make. In a fiercely competitive industry, the ability to establish and sustain trust can distinguish a successful broker from the rest. Testimonials are…