Trying to win deals as a mortgage broker purely on interest rate is a bloody mugs game

Heres why

If the output were putting into the universe is attracting clients who are only price sensitive and have no strategic thought in their head, its almost impossible to change their mind

You cant suddenly sway them or make them see the bigger picture when the only thing they care about is shaving a few dollars off the rate

Its far easier to put content and energy out there that attracts strategic thinkers

The kind of clients who are trying to build something, do cool stuff, and actually value advice

Work with those people

Not the ones trying to save $6 and a chicken wing every single time

Good Luck